Who we are?
We at Siddhaa are an eclectic bunch of design enthusiasts. Our Captain, Mridu Jain is a Jewelry & Lifestyle Accessory Graduate from the National Institute of Fashion Technology (NIFT), India. After experiments with a handful of free-lance projects to being a design mentor at Indian Institute of Gem & Jewelry (IIGJ-India), Mridu finally started her dream project- her designer jewelry label: SIDDHAA.
Curious to know, what does Siddhaa mean?
Siddhaa in short means, “Perfection”. It refers to one who breaks through the set rules and with his power & skills, accomplish Enlightenment. Free thinking, unconventional, progressive, liberated are a few words we incorporate in our designs and are synonyms for Siddhaa.
So, how do we justify being a Siddhaa?
Siddhaa is a home for delightful creations made purely out of passion for exclusiveness.
“Being a poet at heart & designer at mind, my creations are blend of both”, excerpts Mrridu.
By fusing modern accents with Indian tradition, our contemporary designs aim at making our proud owners – Behold proud. We are devoted towards creating exquisite handmade designs with utmost attention to detail, quality & perfection. “There’s a rustic charm to things we make. A lot of thinking and a whole lot of hard work goes behind every single piece we put forward – big or small”, says the award-winning designer.
Interested to know, what all do we sell?
Siddhaa is goal oriented towards creating exclusive jewellery, which is chic, luxurious yet affordable. It is our mission to create timeless jewels which excites and never goes out of vogue. Siddhaa is for all those who are young at heart and appreciate art. For those who love to be unique and enjoy the limelight. Siddhaa invites under one roof – People who love to set a trend rather than following one.
Currently we have on our shelves: Earrings, rings, cufflinks, neckpieces and anklets.
(More product line in pipeline.)
Where are we located?
We have our Design HQ in Mumbai, the fashion capital city of India.
However we ship worldwide from our website www.siddhaa.com.
How long have we been in business?
Having our brand officially registered in the November 2014, we stand as young entrepreneurs. To match up to our business age, we strive to keep our designs also crisp & perky. However we have in our basket- polished skills and expertise from diverse fields & geographical locations, which is quite evident in our design language.
So what exactly is our clientele like?
Our clientele includes working women to homemakers, traditional people to the trend setters, common janta to celebrities. We have had an honor to see a big bunch of celebrities, such as: Shilpa Shetty, Malaika Arora Khan, Sunny Leonne, Kajal Agarwal, Sana Khan, Radhika Apte, Prachi Desai, Drashti Dhami, Karishma Tanna, Mawra Hocane, Ruhi Singh, Sonali Raut, Sonarika Bhodaria, Srishti Rana, Sumona Chakraborty, Urvashi Rautela, etc sizzling in Siddhaa. The list goes on…